Want A Million Dollar Skill That Will Pay You Forever? By Michael L. Smith

If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you?

Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with written words. It's the simple art of persuasion.

You're using your copywriting skills when you try to get someone to go see a movie with you, just not in the written form. 'I heard Roper gave it two thumbs up, do you want to see it?' What did you do there? You simply used an 'expert' to justify what you were saying. You can do the same thing in copywriting to back up your responses.

So how do you become a million dollar copywriter?

Well people are hit with tons of advertisements a day and the number is only going to keep rising. So you're going to have to be very creative with what you say. The first big thing is to be yourself and don't try to change it for someone else.

A great quote I heard by Dan Kennedy is, 'If you try to please everyone, you end up pleasing no one.' So please just be yourself, people will take it or leave it.

The second step is to provide your prospect with some sort of proof. Simply put, if you're going to use numbers be specific. Don't say '15,000', say '15,678.' It sounds simple but you'll be suprised at the increase in conversion you see. Plus the second one just sounds much more believable.

The next step is simple but vital to your success. You MUST position yourself as an expert. Back up everything you say and never make claims that are over the top. People aren't looking for hyped up sales letters, they look for genuine people. However, everyone trusts the expert and believes that they are credible. Think about it this way, do you trust your doctor for the most part? Would you take his advice if he told you how to avoid some sort of pain? Sure you would because he is an expert in his field.

The point in which most people fall off is not knowing their target audience deeply. You must know their fears, pains, problems and desires so deeply they feel like your own. Don't slack off on the research it will pay off in your copy and your prospects will know it.

So to start the actual copy you need to make a headline.

You must make a stunning headline that pulls people in by the neck. The head line is truly just the biggest benefit someone can get out of your product or service. Make sure that you are writing a benefit laden headline, not a feature laden one. What is the difference? Well a feature would be, 'Our product has a silent v4 motor.'

The benefit is what that ultimately does for the end consumer. How does that truly benefit them? What is the end result because of that feature? What pain did it solve or what pleasure did it provide?

Remember, you should have the 'features tell and benefit sell' mentality to writing your copy. Focus on the end result that they will have due to using your product or service.

The same goes for the use of bullets, bullets should be benefits. More often than not people will buy a product just because of one bullet in the copy, so make them pop.

These days you must also give people a guarantee, it's just expected. Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee. With results showing that over that return time period returns actually start to increase.

Finally, become a great story teller. If you can weave everything in with a great relevant story, then you have struck gold. Since the caveman day humans have just been magnetically drawn to stories, so use them to your advantage. However, make sure they are relevant or you will loose your prospects attention quickly.

Resource: http://www.isnare.com/?aid=119743&ca=Career

Want A Million Dollar Skill That Will Pay You Forever? By Michael L. Smith

If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you?

Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with written words. It's the simple art of persuasion.

You're using your copywriting skills when you try to get someone to go see a movie with you, just not in the written form. 'I heard Roper gave it two thumbs up, do you want to see it?' What did you do there? You simply used an 'expert' to justify what you were saying. You can do the same thing in copywriting to back up your responses.

So how do you become a million dollar copywriter?

Well people are hit with tons of advertisements a day and the number is only going to keep rising. So you're going to have to be very creative with what you say. The first big thing is to be yourself and don't try to change it for someone else.

A great quote I heard by Dan Kennedy is, 'If you try to please everyone, you end up pleasing no one.' So please just be yourself, people will take it or leave it.

The second step is to provide your prospect with some sort of proof. Simply put, if you're going to use numbers be specific. Don't say '15,000', say '15,678.' It sounds simple but you'll be suprised at the increase in conversion you see. Plus the second one just sounds much more believable.

The next step is simple but vital to your success. You MUST position yourself as an expert. Back up everything you say and never make claims that are over the top. People aren't looking for hyped up sales letters, they look for genuine people. However, everyone trusts the expert and believes that they are credible. Think about it this way, do you trust your doctor for the most part? Would you take his advice if he told you how to avoid some sort of pain? Sure you would because he is an expert in his field.

The point in which most people fall off is not knowing their target audience deeply. You must know their fears, pains, problems and desires so deeply they feel like your own. Don't slack off on the research it will pay off in your copy and your prospects will know it.

So to start the actual copy you need to make a headline.

You must make a stunning headline that pulls people in by the neck. The head line is truly just the biggest benefit someone can get out of your product or service. Make sure that you are writing a benefit laden headline, not a feature laden one. What is the difference? Well a feature would be, 'Our product has a silent v4 motor.'

The benefit is what that ultimately does for the end consumer. How does that truly benefit them? What is the end result because of that feature? What pain did it solve or what pleasure did it provide?

Remember, you should have the 'features tell and benefit sell' mentality to writing your copy. Focus on the end result that they will have due to using your product or service.

The same goes for the use of bullets, bullets should be benefits. More often than not people will buy a product just because of one bullet in the copy, so make them pop.

These days you must also give people a guarantee, it's just expected. Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee. With results showing that over that return time period returns actually start to increase.

Finally, become a great story teller. If you can weave everything in with a great relevant story, then you have struck gold. Since the caveman day humans have just been magnetically drawn to stories, so use them to your advantage. However, make sure they are relevant or you will loose your prospects attention quickly.

Resource: http://www.isnare.com/?aid=119743&ca=Career

You May Well Be The Victim Of Workplace Bullying By William Z. Piker

You may be in a situation of “Workplace Bullying” or even worse. You want to keep your job. Your boss is a …. It may even hinge on the borders of sexual exploitation. The victim may be yourself of perhaps another coworker, friend or relative. You or they want to keep your job. After all it’s a livelihood, a source of substance for the employee and perhaps their family. And yet you know you may win the battle and lose the war. What can you do? What can be done?

First of all despite the cost to employers and the devastating consequences to employees such workplace bullying and intimidation are still more than prevalent in the workplace. You may well have heard the description “They may be this, and they may be that but I will tell you one thing. Management sticks together like glue to protect themselves as well as their god given perks and privileges.” You may well be on the low end of the totem pole. Companies and management have financial and legal resources that can well outlast you. Companies often have lawyers that “can beat you on a traffic ticket”.

Bullying at work can be said to the repeated health or career endangering mistreatment of one or more employees. The mistreatment of a form of psychological violence and is often a mix of verbal and strategic insults preventing the so called “victim” or “target” from performing work well. As you may well have guessed by now most bullies are in management positions. It is as if the exact same person who beat you up in the sandbox when you were four years old is now your boss, manager or supervisor.
The attitude may well of the “Golden Rule”. In this case the management interpretation of this basic rule of life and employment is “The rules are golden and they are my rules.”

What can be done in such a situation? First name the abusive behavior for what it is – simple bullying. Next “step out on the balcony” so to speak. Take a breather. Have your physical and mental health checked by your doctor and health care providers.
If you are not getting regular exercise or other forms of stress relief see to that this situation gets improved.

Nothing takes the place of pre call preparation so to speak. Find out your state, federal employment rules on such bullying behavior. Nothing clears a mind like true facts. You may or may not want to visit your human resources department. You never know how word travels or the “Radio Moscow “grapevine travels. Still there are other sources. The internet may afford quiet research. Perhaps old documents from when you were hired or were promoted. Other present or past co workers. Competitors? Industry or accepted standards of the industry that you are in and your employer may be a signatory of? Often the best source of information can be a competitor in the fields to speak.. Just make sure your notes are on the company work computer. After all it is their computer property which allows the employer full legal access to their computer and your incriminating notes.

You may have company employee documents that may be of great help to you in your cause. Employer job descriptions and job postings and ads. Your company evaluations may be of great help to document your case. Company documents serve your cause – they are beyond dispute. It like that old joke “Have you stopped beating your wife yet?”

Facts can never be disputed. Opinions can. Take time to document all events – regularly, promptly, accurately and with full thoroughness. Document specific, specific times and dates. Solicit witness statements. Note insults, putdowns, intimidation screaming and other unwarranted abusive behavior. Remember everyone has a bad day from time to time. What counts is the consistency of the actions – not one shot deals.

When this is all done present your business case / evidence to the highest ranking official at your workplace. It is neither a good idea to confront the bully directly nor their immediate supervisor. The supervisor of the bully can be held responsible as well and he may often see the bully as merely “getting the job done”. Indeed this behavior may seem to reward the supervisor with perceived extra power and salary bonuses plus other perks.
Sort of like the management style of pharaoh’s slave drivers when they were building the pyramids.

You can well seek third party mediation or legal advice. Perhaps your job union can serve as an intermediary.

In the end if you find that you are getting nowhere it is best to search out another job while your reputation is unsullied and you receive a good job reference. If nothing else it is a quick way for management to continue to sweep the problem under the rug.

Resource: http://www.isnare.com/?aid=172651&ca=Career

The Ace Cover Letter For Teachers By Mario Churchill

Many people will agree that a teacher is someone that is well-respected and loved individuals in this world. They play such a big role in our society. This role particularly focuses in molding the capacities of the young ones who will take charge of our future. This is one of the reason why most teachers aim for getting the best results at whatever they do to live up to the expectations, even in the simple act of doing cover letters.

Writing an A+ cover letter for teacher is a big deal for someone who wants to become a part of this profession. Most of those who aspire a teaching position think that it is a must to impress right away any knowledge and skills possessed. However, many people may find this task of making an A+ cover letter quite a difficult task to hurdle. Is it really needed to stress out yourself to make an impressive cover letter?

Acing the Cover Letter Requirement for Teacher Positions

People who aspire to become a teacher must find it easier to write their cover letters. There are styles and approach that can be used to come up with one. However, it is best to know what you are aiming for to be able to find the right style in your way of writing.

To feel good about your cover letter, it is very important to be able to make one that will win over the heart of the prospective employer. Teacher cover letters must particularly have a certain appeal so that they will achieve their purpose. The teaching profession is far from being a cold and distant task. Teaching puts emphasis on good communication and passion for the job. Thus, your cover letter must reflect such values.

Tips for Writing the A+ Cover Letter for Teachers

Addressing properly the recipient of the cover letter is a must. You cannot rely on the usual formal but impersonal words used in cover letter templates. You must know the name of the person to whom the cover letter is addressed. This impresses that you know the person you want to contact and that you have a definite purpose in your act. This is the right way of starting you’re A+ cover letter.

Do not be afraid to give words to your passion for teaching when you write the cover letter. It is not bad to put in some thoughts on how you strongly you particularly feel for the job. It also helps to highlight certain personality traits, interests and attitudes that will emphasize how more fit you are for the teaching profession.

Be sure to personalize the body of the letter. It is not enough that you put the right name on the address area. You must be able to refer to the name of the school, designation of the addressee and even the particular area or position that you are applying for. This will impress that you have done your research for the job. This can also show that you are really interested in the profession and that you have a heart to work at that particular school. Do this in every school that you will apply for.

Last Words on the A+ Cover Letter for Teachers

Writing a cover letter for teachers need not be an arduous task. Just be true to yourself. Show your interest and desire in the teaching profession. Dedicate a time to be able to focus on it and you can always look forward to an interview and eventually a teaching job.

Resource: http://www.isnare.com/?aid=171701&ca=Career